Post 9-11 America is still a vibrant and exciting era. Regardless of national economic meltdowns, wars, and broken peace.
Yes, exciting because these elements of culture will help reshape, the “New and Improved” national brand called America. Still, it is the search for a meeting of corporate shareholder goals, and serving the communities that will bring, and force positive change. America is strong, its people are challenged to find those primary values of freedom, liberty and equality.
Change will be affected by the effects of branding, one way or the other.
Globally, we live in a branded society; from movies, to fashion, and even NGOs/nonprofits utilize messaging to build strong corporate value. Hence, branding is not something to shy away from. Nor, should corporations incorrectly gage the impact of their economic goals on localized enclaves: how does branding effect community growth?
1) How can branding be utilized to be a didactic media…to uplift, teach, inspire, entertain and create new streams of market share and corporate revenue?
2) First lets look at the people, their needs for family prosperity … what product or service message will help grow that domestic goal…?
3) Futher, and in the most general sense – how do Ethnic-Americans define prosperity?
If we are one nation for the people … contextually, how do Americans define the term “multicultural” Since we currently live in such an era, how do corporations reflect the diversity of consumer values.
Branding is more then fancy lights and high tech magic. Those factors only serve to entertain, engagement takes real, and relational statements, community focused actions; that begins the process of reducing brand parity.
ws: