Brands are living elements in society. And one way or the other, the corporately branded factor of economics will affect and effect our global and localized cultures.
Just as its doing currently, the Los Angeles Times reported in March of 2009 that: 40% of Americans had major concerns about making it past this economic meltdown. Every major American industry has hit a slump, decreases in revenue and consumer attention…what happened, and how did we get here?
Which corporations will step forward and present positive advertising media that will help consumers recover from this crisis?
I utilize the screen name on twitter.com/brandoneculture … because as Americans we are much more the same then different. Well – as that sameness relates thematically to Americanism; which I will explain in another post…
Yet based on my understanding, Corporate America has yet to have a unified brand planning filter. That’s almost like we never had a President Of Color until Mr. Obama…;)
But market conditions, and ideals have shifted…
That is the nature of inclusive outreach, we no longer can afford to have some ethnic groups only singin’ and dancin’ in advertising. Many ethnic groups and poor enclaves have been messaged to for so long they don’t have a clue who they are in the broader picture. While other segments are presented as educated with the tools of ownership. And that is purely American, see our founding fathers gave those rights, they are written in our collective legacy, America, America – from sea to shinning sea. Once advertising strips away color…people will be able to aspire to greater levels, culturally.
So to begin, it takes a corporate voice and a consumer defining echo. That’s true engagement when a brand can connect to the greater societal needs, personal domestic hopes and goals to prosper. Seamless, and embraced by critical mass. No longer a great need to utilize push and pull methods and tactics. People will be tuned_in to the events, and offers to consume.
This methodology rest firm in a brand’s ability to produce lasting value for the consumer segment(s). Lasting implies sustainable.
So how do products and services advance culture?
What voice does a corporation use as it speaks to the masses in this great Americana?
For the past 10 years I’ve utilized a term and phrase: advertising can be a [didactic medium] if utilized effectively. Just like art… uplift, inspire, teach, entertain and create sales.
To be continued….