Twitter, Tagged, Vox, Blogspot, video, gmail, aol, text, viral, email blasts, banner click rates: what did we miss in this matrix?
Simple, the human aspect of consuming. People are not simply screen names, urls, and such…we are humans with a need to hear, and speak. We are not driven by FB APPs, nor push or pull tactics. We are… they are a culture that has been poorly studied, and understood. And, your brand may waste money!
As long as brands still utilize old messages that aren’t real, or relational to the core values, and needs of the inclusive consumer sphere (critical mass), then marketing will continue to discount the advances of new media. Searching down the wrong path with an aim to monetize every portal, and online platform is not effectual use of a brands impact for consumer engagement.