w.shepherd | © 2009

For me to fully express and advance the notion of “One culture”, it becomes important to divide the practice of [branding] Multiculturalism, from the reality of what I see and feel as an American.

May 17, 2009 – 9:57 pm, One Branded Culture

..and that’s the nature of inclusive american branding…it strips away the need to reflect upon a consumer’s color, race or skin hue…

March 18, 2009 – 4:05 pm, branding in both good and tough economic times

Mixing New Media with old messages doesn’t create a strong point of contact for brand’s consumers.

January 10, 2009 – 8:03 am, New Media+Old message: A Cultural Divide

How did we get here….?

January 10, 2009 – 7:21 am, Branding, culture and an economic meltdown

1) Who is Urban America?

2) And what roles do post civil rights, and post 9/11 play toward understanding the sweeping shifts of new consumer hues and family ideals…are there still the same ole American values?

September 3, 2008 – 7:54 pm, The New Urban Construct | part one

What do you use to build consumer interest in your service…?

July 28, 2008 – 7:34 pm, one word

Will your brand’s story make people laugh, cry, get excited and consume, then become advocates for the brand…?

July 18, 2008 – 11:53 am, What branding can learn from Jesus.

Birds of a feather Flock together. Effective branding will assist your brand create audience “Flocking”

June 23, 2008 – 11:39 pm, Engagement + Flocking

The key to engaging diversity is having something to say. What relational message will your corporation communicate in its brand story…?

Specifically, what will your branding say to America’s multicultural urban metros…?

What lexicon is most effectual…?

June 5, 2008 – 11:33 pm, Branding A New Approach: intro

2008 | Branding should be at the intersection of cultural stewardship.

June 1, 2008 – 2:12 pm, work ideals