Didactic Branding communicates, teaches, reflects, uplifts, entertains and sells products, services and global ideas relating to family, health, good times, economics and peace.
SHEPHERD WORKS intentionally blurs the lines of Ethnography, Entertainment, and Advertising; the outcome is a double point of profitability.
- Social
- Fiscal
Why the shift from traditional marketing approaches?
1) Branded content is nothing new, and some the early disciples of this methodology understood the need to connect consumer’s need(s) with real, relevant and relational media. In the 50’s Television was born on the back of branded content.
2) Coca Cola has a great track record in aligning the realities of a consumer’s world with stockholder objectives: “I would like to teach the world to sing in perfect harmony”.
3) Traditional marketing is based on an interruption strategy. Stop people from doing their daily task for 30 seconds, and tell them why they should buy a product, or at the very least sample the service.
4) The 1996 Telecommunications Act prepared the foundation for the end of advertising, as we know it. Increased radio, television broadcast ownership saturated markets and produced generic, marginalized media.
Personal Computers (The PC) have had an immeasurable impact on the effectiveness of print, radio, and television.
The rapid pace of information, and the manner its exchanged has reduced the value of network television; no longer is it a staple for a lifestyle/ entertainment consumption.
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