What is Branded Content?
It can be text, still and moving images, books, zines or cinema, online delivery vehicles, community events and interactive technologies. Generally speaking, ” Branded Content ” can flow into any message delivery system that is corporately purchased.
Our singular objective is to advance culture with compelling creativity.
- R^3: Real, Relevant and Relational Content.
No Parity: there is no brand or product parity in the marketplace when strategic content is planned, extracted and executed from a specific consumer lifestyle segment; that is the nature of an authentic brand.
Our current and future projects are not Advertising. They are communications mediums that can have an interesting duality of serving consumers and clients. Our work is a hybrid of niche lifestyle segments: consumer’s current realities, hope for the future and random ideas that may or may not directly affect or effect the purchase choice(s).
Fresh: SHEPHERD WORKS creates freshly squeezed ideas from diverse communities around this Great Americana. Then, we render those concepts into branded/ sponsored projects.
We are a new player in this specific sector, however – Melrose Public Relations (Parent Company) has labored in this medium for three years. In a move to better serve a handful of great clients, Our Chief Steward Ms. Melanie Babb and Partners felt it was time to implement tactics that would help grow stronger communities and brands.
It all started when the Los Angeles Forum (Great Western Forum) was purchased, and the new owners needed ideas on filling the 17,000 seats.
Melrose Public Relations was there to advise and help with the sponsorships, and the actual first event concert.
Interestingly, that was a sold-out event.
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